URL Rewrite


Enter a URL



Eg. http://www.example.com/test.php?firstid=1&secondid=10

About URL Rewrite

You must have worked with URL many times but have you ever searched the inner meaning or what does the term mean or what it does on the web. Perhaps no, nobody does that. So here will be first discussing URL and its detailing.

Can you define URL? Uniform Resource Locator commonly termed as URL, it is used to specify the location on the computer network and thus employing a mechanism for the purpose of retrieving it. URL can be termed as a particular type of URI or Uniform Resource Identifier. URL cannot be compared with URI. Both two are completely different from each other. URL can be the medium through which a specific resource is being accessed. Web pages such as http are being referenced through URLs. It can be used for the purpose of file transfer, email, database access and in other application. URL are shown at the top of the web browser for a web page. URL is shown in the address bar of the web page.

Let’s take an example http://www.abc.com/index.html. Here in this example, http denotes the protocol, “www.abc.com” denotes the hostname and index.html denote the file name for a specific web page. URL or Uniform Resource Locator can be categories into two parts – dynamic URL and Static URL.

What is a dynamic URL?

URL that point to a website that is script driven or a database is called the dynamic URL. These URL are generated through a specific query to the database of the site. The page can be thus a template that usually displays the query result. The content of the database comes from that of the database that is being linked up with the site. Data is changed in the database instead of changing the information in HTML code. Depending on the query pattern that gets generated in the database of the site, the dynamic URLs can also be changed. If you see special character like “?”, “&”, “%””+”,”=”,”$” and other special characters then you can think it as a dynamic URL. This URL generally directs you to the dynamic web page address. Webmasters take this URL as a challenge so as to meet the goals that are related to the digital marketing. Dynamic URLs are long and contain a bulk of information so they do have a click rate that is lower in SERPs, social media and emails. By seeing the URL the viewers are not able to understand the content of the URL unless they click on the URL.

What is a Static URL?

An URL where the content of the web page does not change unless and until a change in the HTML code is being done is called a static URL. Thus the URL will not change on the basis of the remote server or database input. Static URLs remains the same each and every time the page gets loaded. It is the rules for a page that does not contain the interactive elements that are based on the remote data of the web administrator‘s result.

Comparison between Dynamic and Static URL

As a fact search engine do give priority to static URL than dynamic URL. Here are some reasons why the search engine and the webmasters do prefer static URL over the dynamic URL;

  • Dynamic URL does not help in the ranking of the website or the webpage in the search engine whereas static URL helps in the ranking of the website in the search engine.
  • The content of the dynamic pages of a dynamic URL is being indexed more slowly compared to that of a static page if the static URL.
  • Dynamics URLs are not easy for the users to understand whereas static URLs are users friendly and can be understood very easily.

URL Rewrite Tool

By now you must have understood the need of having a static URL. In some cases, it is been seen that webmaster without knowing the advantage of static URL has already established a dynamic URL. So, what can be done in such a scenario? Do not panic. Here I am providing you with information about the certain tool that helps to change a dynamic URL into a static URL. These tools are mainly known as the URL rewrite tool that has a place provided where the dynamic URL is been entered and result as a static URL. A submit button is also provided on pressing which the dynamic URL is being converted into the static URL.

Suppose if you enter a static URL then it shows the message as “Alert! URL entered does not seem to be a dynamic URL “. By these tools, the webmasters convert the log dynamic URL into the short static URL. Users get facilitated as they can remember the static UTL more easily than that of a dynamic URL. Static UTL is used for better search engine ranking. Rewriting engine is thus software that modifies the appearance of the URL by converting it into static URL. These are one of the essential tools that most of the webmasters uses these days. These tools are not time-consuming and can thus make your work easier by converting the dynamic URL into the static URL in a fraction of a second.


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