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One of the most important jobs of a blogger or internet marketer is to make sure his or her website is user as well as search engine friendly. Since search engines depend on their crawlers to gather information from various websites and rank them properly, it’s essential for webmasters to use proper snippets or Meta Tags within the prescribed limits of popular search engines like Google.
Meta Tags are basically small snippets of texts which describes a site to a search engine. They are not shown to a visitor but are parsed by the crawlers of the search engines. The most popular Meta Tags are title, description and robots Meta Tags. There was a time where keywords Meta Tag was considered by Google but it is depreciated now. They are placed before the closing head tag in your theme or a template. Below are the various examples of Meta Tags:
<head> <meta charset="UTF-8"> <meta name="description" content="Meta Tag Analyzer by Free Directory Websites"> <meta name="keywords" content="meta tags, search engine, free tools"> <meta name="author" content="Ellys Kho"> <meta name="robots" content="noodp, noindex"> </head>
Title tag: This meta tag carries the highest importance in the eyes of a search engine. You should keep it short and to the point. Make sure you include your main keyword in the title tag. Make sure you limit the word count to 60 characters.
Description tag: This meta tag describes further about the webpage and is usually an excerpt of information which the visitor is going to get from the webpage. Make sure you limit the word count to 150 characters.
Keywords tag: Although depreciated now, it was once used to mention the keywords related to our webpage. You can safely ignore this meta tag.
Robots tag: This tag is useful for instruction the robots or crawlers of a search engine whether you want them to index pages of your site or not. This can be used to block search engines from indexing the less important pages like login page, signup page, etc. on your website.
We have a great tool at your disposal for this task. We call it the Meta Tag Analyzer. Here’s how you can use this tool:
You can use our Word Count Tool to keep the desired word count range for the various meta tags above.
Now that you know the importance of meta tags in search engines, go ahead and analyze your website for possible meta tag errors using our tool and follow the guidelines which we have stated above and rank your website.