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Enter your keyword
While working with a website design, it is obvious to encounter with the word Keyword. Related as the most important term in a website design, Keyword refers to the word or phrase that is used to describe the content of a particular webpage. Keywords are shortcut or index entry that sums up for an entire webpage. It wouldn’t be untrue if said that keyword is the representation of the page on a website. Keyword plays an important role for a website in the search engine. While searching a word or phrase is enter in the search box. Thos word or phrase searches for the website whose keyword matches the entered word or phrase. It is clear that without a keyword, it is not possible to find a website in the search engine. SEO gives a lot of importance to keyword. Ranking of a website is thus done on the basis of the keyword. Choosing of keyword is also very crucial as finding a page depends on the keyword.
A keyword must be thus chosen should be a mixture of head terms and long tail terms. Head terms are generally referred to as the phrases that are shorter yet not specific. On the other hand, Long tail keywords refer to the phrases that are longer and contain more than two words. Long tail keywords are very specific about the content of the website. Search traffic is less in a long tail keyword and do has a greater conversion value for being more specific. Though the standard size of a long tail keyword can be three to for words but it is seen sometimes that long tail keywords can containing five words. Though through a head term one may not get the exact keyword they are looking for but with a long tail keyword it is assure to get the exact result searched for. Mainly used by visitors and publishers in various ways.
As a webmaster if you wish to work with a long tail keyword, he must be aware with the long tail keywords mostly searched for in the search engine and receives the maximum hits on the search engines.
One of the best ways to use long tail keywords is by creating it at the time of writing of the content. By creating the long tail keyword at this time you will be assured that your content answers each and every query of the visitor. Including keywords in the tile and in the Meta description of an article is another best practice. Keywords and synonyms of those must also be included in the headlines tag, image alt tag and in the page tag. Keyword thus chosen should be relevant to the text and thus makes meaningful for the people who are visiting your page for any relevant information. Long tail keyword gives a greater profit for pay per click advertisement that is running on your webpage. With a high cost per click, a webmaster is able to create a laser-focused advertisement thus targeting the long tail keyword. With this trick, you can generate a quality score and a higher CTR for the advertisement. Another common practice is by creating a long tail keyword in the Google autocomplete and to add that to advertisement campaigns as the negative keywords. This practice is generally done so that unwanted clicks and impression does not affect the performance of the advertisement.
As a webmaster, you can also opt for a search in the Google.com with a word relevant to your website. Whenever you do so, Google will itself show suggestion relating to the search term. These terms are such that which are used frequently by the searchers. Also can search in the free keyword tool that can suggest you in getting a long tail keyword for your website. Have you ever thought of a search query report? It can be effective to find the long tail terms that are already in use and can also have a provision to expand on them. Make yourself think as a local user who enters keyword along with city, state and even sometimes country. Another idea may be that you look to your customers for a better long tail keyword. Customers are the valuable assets of an organization. Seek their help asking them which keyword they will search for so that your website is visible. Please avoid using irrelevant keywords just for the sake of listing your website. As if your enter a long tail keyword that is totally irrelevant to the search and the customer find that it can result as customer not visiting your website any further and even can lodge a complaint. It can ultimately result in bad reputation. If all this suggestion does not help you then just go for a expert who can give your webpage a relevant long tail keyword.
A keyword suggestion checker is a very efficient tool that is mainly used to find the keyword suggestion for your website. It will provide you with a list of suggestion showing the best keyword suited for your site.