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If you want your business to survive and flourish in this competitive online world, then you need to make sure you are keeping two important points in your mind. One is search engine optimization and other is user friendliness.
Properly optimizing your website for search engines will give you a lot of traffic and many will turn into your customers. But if your website’s user interface is bad, then you cannot expect them to stay on your site, rather make a purchase.
One of the most important factors of user friendliness is site load time. Let us assume that you did the best on page and off page SEO and made your website a heaven for visitors, but on the cost of the load time, then put yourself in visitor’s shoes and think: Will I stay on a website which takes forever to load? The answer probably will be “no” unless you have a lot of patience and want to test it.
Now that I got your attention regarding the importance of considering your site’s loading time, you probably are thinking of methods by which you can analyze and improve your loading time so that you can keep visitors happy.
I won’t leave you hanging in the middle guys, we have some great tools at your disposal which can help you improve your website’s loading speed. One of them is Page Speed Insights which can help you analyze the most common factors which are hindering the loading time of your website and the other one is the Check GZIP Compression tool.
GZIP is a method of compression of site files, thereby making them smaller in size and easily deliverable by server to the user taking less time to load. It is also a file format. You can save approximately 70% of space using GZIP compression.
Now that you guys know the importance of GZIP compression, let’s see how you can use our tool to check whether your site has GZIP enabled or not and how can you enable it and leverage the benefits of GZIP.
If you see from our tool that GZIP isn’t enabled on your site, then you are missing a key point to make your site load faster. Don’t worry though, I will help you enable GZIP on your website. Follow the steps below:
You can enable GZIP through entering the following code in your .htaccess file. We highly recommend taking a backup before messing with your .htaccess file as one error can cause a lot of issues.