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What is search engine marketing?

03/12/2017 11:03 PM by Ellys Kho in Web development

Do you believe in search engine marketing? Do you realize how much is search engine marketing important for the promotion of the website on the internet? This trend is currently occupying the market. It has proved to very successful. SEM also was known as search engine marketing can be termed as a form of marketing through internet. In this process of internet marketing, the visibility of the website is increased in the search engine result page known as the SERPs. This thus enhances the promotion of the website through paid advertisement. Some search engine marketing does involve search engine optimization or SEO. In earlier days search engine marketing was used as a shaded term that refers to both paid search activities and the search engine optimization. Through all this time the term search engine marketing referred to the paid searches only. Some of the paid search results tools are Bing Ads or Google Adwords. Search engine marketing is a collection of both paid search results and the search engine optimization which is an organic search result. It makes the use of the paid advertising, pay per click, submission of the article, advertising and thus make sure that search engine optimization is done properly. To get the best result out, monitoring and updating of search engine marketing are essential. Though in certain areas, advertisement of pay per click means to be search engine marketing.

Importance Search Engine Marketing

What is search engine marketing?

From the above discussion, I do hope that you have developed an idea about search engine marketing. To be more precise, search engine marketing or SEM can be defined as the process by which website traffic are being gained through advertisement purchasing on the search engine. Today SEM is referred to as the paid search. Here are lists of terms that are used to represent the activities of the search engine marketing:

  • Ads for the paid search
  • Advertising of the paid search
  • Pay per click
  • Cost per click
  • Cost per thousand impressions

In the above listing, Pay per call or PPC refers to the advertisement that users of the mobile search are being charged by clicks numbers which can result in a direct call from the smartphone. On the basis of pay per click or cost per click, selling of the most of the search advertisement is being done. Though on the basis of cost per thousand impressions, many advertising options are being sold. Thus, search engine marketing can be termed as one of the most effective ways of growing up of the business in the competitive marketplace. Competing with thousands of businesses in the outer world is not that easy. Search engine marketing is considered as one of the most effective ways of which your product are being noticed by your customers and thus helps in growing up of the business. Using of the paid advertisement for marketing up of the business that does appear on the search engine result page. Thus Search engine marketing is the summation of the search engine optimization with that of the cost per click. Search engine marketing helps in the listing of the website thus creating customers and growing up in the business.

If we look at the past days in the history of the search engine marketing, we can see that $24.6 million was spent by the U.S. advertisers in 2007 for search engine marketing. In 2015, Google spent around 73.7% and Bing/Yahoo spend 26.3% of the total search engine spend in U.S. In 2016, Google contribution to the global search engine market was around 89.3%, Bing with 4.36%, Yahoo stands next with 3.35 and Baidu with 0.68%.

It is said from the year 2006 the search engine market gradually started to gain its importance over the traditional approach of advertising. Social media marketing or SMM is a part of the search engine marketing that uses social media for the purpose of influencing the consumers. Social media marketing involves marketing on the Facebook, twitter and other social media sites. These are becoming a very popular medium of marketing and are capable of attracting a good number of customers.

Do I need to hire search engine marketing agency?

Yes, I do suggest you of hiring a search engine marketing agency. Search engine marketing is really important for the proper viewing of the site in the search engine. So, if you are going to invest in a business then take a good care of the search engine marketing. If you are thinking of hiring an agency or not then here are points that you should take into consideration:

  • Takes care of the website designing – There is no need of taking any further tension in the designing of your organizational website. You can go for a firm that can guarantee both designing along with marketing. Your headache is thus reduced to a minimal. Choose a good web designing firm and give them the whole lot of work while you enjoy the gain from the web designing and the search engine marketing work.
  • These guys know their jobs – A search engine marketing agency did these types of jobs daily. They know where to gain the maximum number of benefits. They have hundreds of employees. They do know their job in a better way.
  • Can ensure your position – these firms know all the tactics of the ranking of the search engine optimization result page. They can adapt measures that can ensure your ranking. They know all the tips and the tracks of ranking of the page.
  • Systematic work – The work they deliver is 100% authenticate. You need not take any tension about the work. A good firm will deliver a product that can be a high source of income. As a no software guy, you may not be aware of the whole procedure as it includes many small routes. These firms are so capable that they can do the whole lot of working a systematic way.

Matt Cutts Says about Advertorials and Native Ads


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