While speaking about ON Page SEO, allow me with Search engine Optimization first, popularly known as SEO. Starting with a brief definition about Search engine Optimization, I would like it to describe it as the techniques and strategies in the field of website development that is been used to note the ranking of the page in the search engine. This search engine can be Bingo, Google and Yahoo.
There are two main terms that are used in the blogging are On Page SEO and Off Page SEO. So, you must be wondering what are these terms that are used to get a better rank in the Google search engine result. Let’s give you a basic difference between On Page SEO and OFF Page SEO;
|On Page SEO||Off Page SEO|
|The SEO on the actual page or blog is called On Page. Here the Search engine ranks the websites by seeing certain phrases and keywords that are present in the page titles, headings, images and domain names. Keyword stuffing is strictly prohibited in On-Page SEO. This phrases and keywords must be used frequently by others to search which can attract them towards your site. If you are wondering that how can you find those words then search them in the search engine according to your product needs.||This is commonly termed as the usage of keywords off the site. To increase the ranking of the page, the search engine uses your business name; your site and the use of keywords on the other places across the web. If you are wondering how to optimize the Off Page site then I can suggest you create social media accounts on Twitter, Google+, Facebook and LinkedIn. These pages should be created such that those who are interested can follow or share your post. Be careful in using the phrases and keywords that will represent your site. Update these words on your social media also.|
There are a lot of do’s and don’t that influence the ranking of a page. Google use 200 such factors to rank a page but here in this article, we are not going to discuss them. Out of these 200 factors, a very few comes in the category of ON Page SEO. We are going to discuss all of these factors. So, here are some On Page SEO factors that hit the market in 2016. So, let’s start discussing about that;
So, what is a title? Generally, refers to the title of your blog post that helps the search engine to know about the content of your blog and also to decide the rank of your respective site. So, is there any rule for writing the title of your blog post? Yes, there are. So, going a little deeper into the topic;
Be sure to use the keyword in the title of the post. It’s better to write the target keyword in the very starting of the title because its help to gain weight from Google. So, be very attentive to write these title and keywords. Google gives the site weight basing on the first 4-5 words of the URL and title.
Are you aware of the fact that Google uses the first 70 characters of the title? It’s true. So, there’s no need to write more characters as that will not be shown in the title.
Try using a modifier that puts a psychological effect on the mind of the viewers after reading the title. The modifier should be like best and ultimate guide, review, years and numbers.
This URL plays the role of on-site optimization thus giving search engines a clear view about the page.
A clean and short URL is always preferred in the post. Google sees the first 4-5 words in the URL. So, usage of short URL with clean helps it in gaining weight.
For those who are using WordPress should change the settings of permalinks as by default it use the code system for each and every post URL and it Is not search engine friendly.
You should have a keyword that represents your blog post clearly. This keyword should be used in the URL. It's mandatory so better to write the targeted keyword.
This is basically the heading tag. It is advice to use only one tag per post.
These tags are used for the subheading. Write the main keyword in the H2 tag and other subheadings in the H3 tag.
As told earlier keyword is very important in an On Page SEO. So, how it should be;
This keyword should be in the first 70 words of the post. This helps the search engine to understand about the content of the page.
LSI keywords are used by Google to search the relevancy of the content. You can use some LSI keywords with main target keyword & the density below than 1%.
Increase and decrease of bounce rate depend on these images and don't forget to add ALT tags for all of your images. Try to use well optimize an image for your post. This will increase the bounce rate.
Meta description is used by users and search engines. This tells about the content of the page.
The quality of the content attracts the users. It's for the quality that the users spend time on your web page, he/she comes to the site repeatedly and share the content of the content. This also creates an affection of the visitors towards your site and allow them to search for your brand name. It is better to write an in-depth article of 2000 words.
So, here was a short description about On Page SEO and if you want to take your business high, then follow this technique. It is essential to follow the steps for a better ranking. So, this was my point of view about On Page SEO. I hope that I have proved to be little help to you.