SEO is a very common term in the market of internet and the World Wide Web. The term SEO stands for Search Engine Optimization. It is a methodology where in different strategies and techniques are applied on a website to increase the number of visitors on it and thus the traffic over the website. It makes sure to do this by increasing the rank of the site so that when the search engines are used for searching, the website is placed at the top. The search engines here signifies the topmost search engines of high quality and standard like Google, Yahoo, Bing, etc.
In our daily lives, we are so busy that we don’t have the time to go through all the search results. We prefer to go with results that are at the top. Thus, it is essential to increase the ranking of the site so that the traffic can be increased. Therefore, higher is the rank of websites in the organic results, there are significantly more chances that the site will be visited.
There are two main categories of Search Engine Optimization. These are as follows:
Each type of Search Engine Optimization has different options associated with it and behaves in a different manner.
Under the White hat SEO, the techniques and strategies are mostly to focus on the audience and this SEO technique follows the majority of the rules and regulations same as the rules and policies of the search engines. Thus, a website that has already been optimized according to the search engine but still focuses on the rank through organic search comes under the white hat SEO. Using keywords and Backlinks to improve the quality and standard of the links can come under the white hat SEO techniques. The people, who are intended to make an investment for a longer period for their website, go for this technique. This is also termed as Ethical SEO.
When some of the aggressive techniques are used for the optimization, it is then known as black hat SEO. In this methodology, the strategies are made to focus only on the search engines and the audience is having less focus here. And also, this technique does not follow any guidelines. The keyword stuffing, swapping of the page or adding some unrelated keywords are the best examples of the black hat SEO. The people looking for the quick results can go for this mechanism of optimization, but it is not safe in long run. This can be best applied to sites which are good only for short time.
There are many benefits associated with the Search Engine Optimization. These are as follows:
Search Engine Optimization is a widely adopted mechanism which is flourishing like fire as a best online market strategy because of its efficiency. Thus choosing it can prove to be highly beneficial and can increase the traffic significantly over your website.