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Search engine optimization is an important element of websites these days. The better your SEO, the higher your website ranks in search engines. The ultimate goal is the reach the first page of Google, then to reach the top position on Google for your targeted keywords. In order to do this, you need a planned strategy that includes both on-page and off-page SEO. A balanced combination of these two SEO strategies can help you rank higher than your competition and allow you to legally steal your competitor’s traffic.
In this quick guide, we will be taking a look at on-page SEO. This is usually the best part to start with. You should always first ensure your website’s on-page SEO is taken care of before you start focusing on off-page SEO. The question here is: “What is On-Page SEO?”.
On-page SEO is basically the optimization of the content on your website. By optimization, I mean you need to find a keyword to target on a specific page, then include the keyword in certain parts of the content on that page. You also need to follow a specific structure in order to gain the best results and benefits. This will also allow search engines such as Google to identify the keyword you are targeting, thus ranking your site for that specific keyword or keywords.
The Checklist to optimizing your on-page SEO is relatively simple and doesn’t take too much time. There are a couple of steps that you can follow to ensure you do things the right way, thus providing you with a better end-result. We are going to take a look at step-by-step instructions that will help you properly optimize the content on your website for better SEO-purposes, as well as to help search engines identify your targeted keywords.
Always start with keyword research when optimizing your website’s on-page content. You need to find a keyword that you can target. You will most likely also use this keyword while building backlinks in your off-page SEO strategy, so be sure to spend some time to find the perfect keyword. You can use a tool such as Google’s Keyword Planner or SEMRush to find keyword ideas that you can use. Simply enter a search phrase into the platform you are using and hit search. The platform will provide you with multiple keyword ideas. Now simply find a keyword with low competition, a decent CPC rate (if you are using Google AdWords to monetize your website) and make sure that the search volume isn’t too high or too low.
Ideally, you should try to find keywords with 1,000 to 5,000 monthly search volume. These are usually not too hard to rank for, especially when they have low competition. You can also go for keywords with lower volumes. Think of it this way – if you target a keyword that only receives 500 searches per month, it would (1) be easier to rank for that keyword and (2) if you rank at position #1 on Google, you will most likely receive most of those 500 visitors per month. Now imagine you can rank for 10 such keywords – that can give you about 5,000 visitors per month.
The advantage of targeting a keyword is targeted traffic. If you target a keyword and rank high for that specific keyword in Google, then everyone who clicks on your website in the search results would’ve searched for the specific keyword before landing on your site. This means that they are looking for what you have to offer. This is targeted traffic.
Now that you’ve searched for and found a keyword to target in your content, it is time to implement the optimization process. This is quite simple and you only need to ensure you include the keyword in certain parts of your page. Follow the guide below and ensure you include your keyword everywhere the list recommends:
You should avoid overusing and using your focus keyword. Overusing can lead to keyword spamming and underusing can result in the keyword not being picked up by search engines. Find the perfect balance. It is usually recommended to keep a 1.5% keyword density. This means, for every 100 words you write, you should include your keyword once. You should also count the keyword inclusion in headings and image “alt” tags.
If the steps above seem too challenging to you, then you can use an alternative method to help you out. If your website is running on WordPress, simply head over to “Plugins” > “Add New” and search for “Yoast SEO”. This plugin will provide you with an “On-Page Optimization” box at the bottom of all posts and pages. You simply enter your target keyword in the box and the plugin will tell you exactly what to do in order to improve the on-page SEO score of the content you are working on.
There are numerous other plugins such as “All-in-one SEO”. You can use any of these plugins that provide you with on-page optimization assistance and an on-page SEO score.
Simply follow these Checklists to properly optimize your website’s on-page SEO. You should try to find the perfect keyword to target and then implement the keyword into your content. Once you have completed these steps, you can move on to building backlinks and gaining a higher ranking for your website.