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Apr
13

Penalty and Recover from Google Updates

04/13/2017 1:27 PM by Ellys Kho in Seo

A penalty from Google can be your worst nightmare! Imagine this scenario, you successfully build a site which is fetching you decents amount per month and you rely on Google for the majority, if not all of the traffic which comes to your site. You sleep being contented that your site is set but wake up to find all your traffic has dropped and your site, which was on the first page of Google, is nowhere to be found till the 10th page or worse, completely wiped out from Google search engine.

That is exactly what webmasters refer to as a Google penalty and trust me, it is not one that you want to experience in your blogging journey. Penalties from Google can be broadly classified into Algorithmic and Manual penalty.

The penalty which is caused due to an algorithm change in Google is known as an algorithmic penalty and usually, there are fair chances of recovery from this type of penalty, provided that you make all the necessary corrections to revoke the penalty. However, it can take a decent amount of time for your site to completely recovery.

On the other hand, a manual penalty happens when a Google employee (a human being) visits your site, finds spammy or thin content or links pointing to your site from a bad neighborhood, then you can expect to get slapped from Google. Manual penalty is a dreaded penalty from Google and you can probably kiss your site goodbye because it will take a lot of time to recover from the manual action and even after that, there is no guarantee that your site will get its previous position back.

Google Penalty Recovery

Below are some updates from Google:

Here the list of Google Updates that shook the SEO industry in many aspects

  • Panda
  • Penguin
  • Mobile-Friendly
  • Top Heavy
  • Payday
  • Pirate

Let’s get into detail in the most important type of penalties, also known as Google Panda or Penguin penalty:

Google Panda penalty: This is the first animal from the infamous zoo of Google’s web spam team. It is an algorithmic penalty which was released in February, 2011 and it aims to hit the websites which have poor content, over optimized on page SEO, bad user interface, clumsy navigation and thin and spun articles.

How to know if you were hit by this update: You need to have a close look at Google analytics, probably after Google’s announcement of a new update and observe whether you see a good amount of traffic drops for at least a week. If there is no increase, then check for your content. Keep yourself in visitor’s shoes and think whether your site provides the value in the form of good quality content or not. You will get your answer instantly.

Recovery from Google Panda:

Improve your content and user interface, write good articles and trash any spun or PLR articles which provide no value to the visitor. Since this is an algorithmic update, you have to wait for the next update to happen to see a sign of recovery in Google if you did everything alright.

Google Penguin penalty: This is another animal from the infamous zoo of Google’s web spam team. It is an algorithmic penalty which was released in April, 2012 and it aims to hit the websites which have unnatural links pointing from various low-quality websites or bad neighborhoods like link farms, spammy directories and excessive usage of exact match anchor texts for linking are probably the reasons for Penguin penalty.

How to know if you were hit by this update: Just like Panda, you need to observe for the traffic drop for at least a week and this time, have a close look on your link profile.

Recovery from Google Penguin:

Try your best to remove all the backlinks to your site from the bad neighborhood and other types of illicit linking practices mentioned above. Reach the bloggers where you have the link placed and request them to remove it and at last, disavow the links which you cannot get removed by outreaching. Since this is even an algorithmic update, you have to wait for the next update to happen to see how your site recovery in Google result pages.

 


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