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Feb
25

Link Building - Strategies to Building links

02/25/2017 10:13 PM by Ellys Kho in Web development

Have you gone through a search by your company’s name in the search engine and didn’t find anything by business name. That means your company is far away from your customers view. Secondly, there must be cases where you lack referral traffic. Setting up a Facebook page or Twitter account may not be of your much help. Generating brand awareness is very essential. Through all these years, as a webmaster, you must want to rank high in the search engine result page or the SERPs. The higher your website will be seen on the search page, the more it will be clicked by visitors and thus gets a chance of gaining some premium customers.

If you do face the same problems, then you must take initiative in driving up of the referral traffic and increasing your ranking in the search engine result page. One of the most effective ways to do so is by link building. No matter whether you are new in building links or are already into it, here we will be talking about some of the essential facts about link building.

Link Building Strategy

While starting up with link building, I would like to provide you with a short description for those who are tangled with word link building. If anyone asks me what I mean by the term link building, I would like to define it as the process by which external pages are linked to page or pages of your website. It can be referred to as one of the tactics that are used for search engine optimization or SEO. Link building and SEO keeps on changing. Still, the necessity of link building has always been the priority for SEO firm and webmasters. If you are racing in the online track then you must understand the need and implementation of the high-quality links for your website. Thus link building in search engine optimization describes the actions that aim at increasing the quality and number of the inbounds links for the webpage. This thus aims at increasing the ranking in the search engine for that webpage or website. High-quality links numbers for a website is being increased with the help of link building. That result in ranking high of the webpage or the website in the search engine. Link building is considered to be one of the marketing tactics that increases brand awareness. In this process, external pages link to your webpage or website. Link building can be difficult and can take a long time. Each and every link may not be created in the same way. Whenever you gain a link from an authoritative website then you earn a high-quality link. This high-quality link is not easy to gain but once gained can give you immense profit.

Do I Need to Build Links?

Link building is important for Search engine optimization. It helps in ranking of the website in the search engine result page. Some other benefits of link building can be written as;

  • To identify new websites. Link building help in discovering new websites, thus making them available on the search engine. You can see the blog in the search engine. Link thus builds properly helps in view of your blog in the search engine result page.
  • Helps in receiving of traffic. You can get traffic from the other websites. You must have a link with that website.
  • Gaining high-quality links. When an authoritative website gives a link to your website then you earn high-quality links. Those links are very much admired by the Search engine optimization. This can be easily done with the help of quality content. If your content is good then you gain utmost links.
  • Links help in indexing in the search engine result page. Whenever you earn a quality link your website gets indexing in the search engine result page.
  • Link building is very important in the search engine optimization or SEO which rank pages according to the link that its gets from other websites. If that website is a renowned site then your website by getting link from that website gets utmost growth.

Ranking of a website is thus very important. To do so SEOs and webmasters use a lot of tactics. One of such tactics is link building that helps you in ranking high in the SERP and to get referral traffic.

Strategies to Building links

So, till now you must have understood the need of building links. Links are very essential and should be building in a planned way. Otherwise, a wrong strategy may lead to bad impression of your website and thus affect the ranking of your website.

  • What does Google want? Google is the renowned search engine and ranking high in this can bring fortune for your site and your business as well. So try to satisfy Google just by knowing or rather understanding their criteria.
  • Writing of good content is another very important point as that can attract a large number of visitors. When these visitors find that your content is natural and is of their use. They will stay on your website more and will come back. They will refer your website to other visitors and thus will increase in ranking.
  • Change your link building strategy. Don’t use the same link building strategy that is being used by your competitors. This may result in the low ranking of the website in the search engine.
  • Involve numbers of guest blogging. They if like your content will share your link on other websites.
  • Regular comment posting. Comment posting does not involve in the same website but you can post comments in different websites that will help you in link generation.
  • Inform bloggers about the content you are submitting. When bloggers find that you’re content if of their interest they will help in link building for your website.
  • Be active in social bookmarking websites.
  • Submit your webpage to the Blog Directory or web Directory.

Link buildings are very important and can be helpful in ranking of your page high in the search engine.


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