If you’re setting out to write a stunning SEO article, then you may already have your wires somewhat crossed.
More specifically, setting out to write an ‘SEO article’ means you’re probably setting out with entirely the wrong objective. Writing an SEO article suggests that you are writing for Google first and for the visitor second. It probably means you’re going to try and lace your article with key phrases and that you’re going to come up with a ‘clickbait’ title for Facebook.
But if you read Google’s guidelines carefully, that’s exactly what you’re not meant to do. Google’s advice is to write for the reader first and to forget about SEO entirely. Why? Because Google’s aim is to try and show its users the very highest quality content possible that is highly relevant to the topics they’re looking for. So if your content is high quality and focussed on a popular subject, then your goals will be aligned with Google’s and that means any future algorithm updates will benefit you rather than hinder you.
So that’s it? Forget SEO is the best advice when it comes to writing great SEO articles?
Not quite. For starters, Google’s algorithm isn’t perfect. That means your content needs to look good in the right way so that Google will appraise it as so. And it also means that you can still get ahead by using your key phrase in the right way.
The Perfect Length
One thing that will help you to write the perfect SEO article is to make sure your article is the right length. Ideally, it should be about 1,400-1,800 words. This is what a lot of research shows to be Google’s preferred length and it’s long enough that you can deliver some real high-quality content to your reader. Less than that and you’ll be offering a truncated message rather than an in-depth overview of a subject matter. Google loves the latter and those types of articles perform very well.
How to Use Keywords
What’s more, is that a 1,800-word article will allow you to include your keyphrase a few times without it looking obvious. If your article is 1,800 words, you can repeat your keyphrase five times and still be well under 1% density.
Another tip regarding your keywords is to write around the subject. Google isn’t just looking for a keyword ‘match’ anymore – it now understands what those words mean and it wants to see you using other related languages in your posts. That makes LSI optimization (latent semantic indexing) and long - tail keywords more important than ever. Write naturally around the subject, use a good vocabulary and you should find that this happens naturally.
The Human Factor
Finally, remember that Google doesn’t care about you. All it cares about is your readers and whether it thinks they’ll enjoy your content. And more and more, Google is now using human signals to decide this. Of particular import is how long people spend on your page and whether they click on your internal links. Are they reading your content and engaging with it?
Make sure that you aren’t driving your visitors away by keeping ads to a minimum, spacing out your content and using engaging language that will draw them in!