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Dec
20

Simple Way to Improve SERP Ranking

12/20/2016 8:48 PM by Ellys Kho in Seo

We are all acquainted with SERP. But there are some who have used it many a time but did not know by its name. For them, I am writing this introduction. So, let start with the abbreviation of SERP. It is commonly known as Search Engine results page. It can be defined as the page displayed when we type a query in the search engine. Yes, that’s right… Many of you have searched many a thing on Google.com and show a list of results. This is the search engine results page or SERP in short. This page does contain advertisements and other results but the main component has always been the list of results that are shown after you enter a search.

Types of Search Engine Results

Organic Results Sponsored results
The organic result shows the results that are relevant to the query. The result that is recovered by the use of search engine algorithm. This result contains their individual title, the link that opens up to the actual site and a short description about the content of the site. Sponsored results show only those results that the advertiser wants. They may contain some link that opens to the company’s site or the price of the item. No query is supported in sponsored results.

 

Now moving a little ahead, do you know what a PageRank is? It is the number that is assigned to the website according to its importance. Google is the most common search engine, so sometimes Pagerank is also known as Google Pagerank. Here a set of a definite algorithm is commonly used by Google search engine for the purposes of ranking a website in their result. Google dole out a number to every site and site page that is in its ordering. They measure a size of 0 to 10. This scaling demonstrates the significance of the site in light of the calculation count.

You should ponder that how this Pagerank does functions? The Google Pagerank takes a shot at the record of value and the quantity of connections that the page has. This gives an unpleasant gauge the significance of the page. The suspicion behind this is the more a site is essential the more significance it picks up. On the off chance that you are pondering, that how to build the page rank by any uncalled for means, then just hangs on for a moment. The days when website creators used to high rank their page by a method for expanding the amount of the connections are no more. Today's Google calculations decide on the nature of the connections. Along these lines, folks disregard any false means. To be more proper the higher will be the Page rank of yours site, the better will be its positioning in query items contrasted with other comparable destinations.

So, SERP ranking is very important for the proper functioning of your website. Avoiding any unfair means, here are some tips by which you can obviously improve your website SERP ranking. To start with;

1. Title of the page

Here Title tags play a very important role. It’s my suggestion to webpage makers to take a special care in this section as title tags are not only important for CTR and SEO but also for the SERP ranking of the page. For optimal results, it is necessary to create a relevant title of your webpage. Your main keyword should be used right at the beginning of the title tag. If not possible then try to use it very near to the starting. How your title should be? It should be very simple. The title tag should not contain any typographical error. Furthermore, it should be interesting and captivating. By the captivating, I do mean that it should attract as many viewers as possible. Do you know guys that Google read only the first 70 characters of the title? So, I should prescribe you not to write more as it would be an irrelevant and total waste of time. It should be a perfect balance of head terms and long tail terms too. Try to do a little bit of research before creating the title as this will help you in creating a title. A good title site always catches the attention of search engine. So, be very careful while creating the title tag.

title tags preview in search engine results

2. URL Structure

It is important to create a good quality permalink as it can improve SERP ranking. So, how a permalink should be? A short and easy that can be read by your visitors and the search engine as well. As said keywords play a very important role in increasing the ranking of your site in SERP. So, It should contain keywords that should contain some short yet understandable meanings. There should be non-stop words. Each and every post should have a different link name. This link names should be unique from one another and each should contain catchy titles. As prescribed by experts that if you are using WordPress then definitely your site should have built in support for the custom permalink structure else you should hire a professional.

seo friendly url settings

3. Content quality

This is the most important part in creating your web page. After searching about a specific, we read its content, right? So, this content carries the high point in SERP. Your site should have quality content yet it should be easy to understand for the viewers. If you ask me that how this quality content should be then let tell me that your site should contain valuable information without much sales language. Try to choose some effective keywords in your content. If you want you can add some links too. I can suggest you include a question – answer and comment part. At last remember one thing that if you can provide a quality content page then that can rank high in the SERP and even can increase your business profits.

sample of low quality content

4. Mobile optimization

As you know that Google gives importance to user experience, so make sure that you built a responsive website. In this 21st century, we all are a mobile freak, so Google ranks those pages high that can be seen on the computer as well as on the mobile too.

responsive design illustration

Here in this article, I have tried to provide certain information that can help you to increase your ranking in the SERP. Keep these points in mind and built the best website


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