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If you are a blogger or webmaster, you probably heard this term a million times that content is king and SEO is a queen. It is absolutely correct since contents what your visitors are looking for besides an appealing interface (Design).
Let’s face it guys, if I am a searcher looking for a solution to my problem and I drop at a site with a clean interface and SE optimized theme, but with a crappy content with no actual solution to my problem, then why on earth would I stick to that website?
You need to remember this and start focusing on creating content which is both appealing to visitors as well as the search engines. Many search engine giants like Google ask us to make the content appealing to visitors for them to stay for long thereby reducing your bounce rate. That is the reason many search engine optimizations of the content involves around usage of proper sub-heading, legible font, good word count, proper sources and citations and images with alternative text (since some visually impaired users like to listen to blogs using screen readers which do not support images and even search engines cannot “see” the images).
Below are some pointers with which you can improve your content writing strategies and make it appealing to both visitors as well as search engines:
Did you know that you can format your content using six headings (H1, H2, H3, H4, H5 and H6). These headings are in the descending order of their importance, so the most important part (which is the title) of the post should be in H1 and the conclusion should be in H5 or H6 depending on the paragraphs used. Since Google gives importance to these headings, you can leverage it by using your keywords in H1, H2 and H3 headings.
Although sometimes it is necessary to write content which is straight to the point and less than 300 words, it doesn’t hurt to go above 1000 words for an informational piece of content since by that you can use more long tail keywords and get ranked for many terms simultaneously.
Yes, you can use these formatting options to highlight important parts of your content, questions you have asked or underline the links or citations which you think will be useful for your visitors. Make sure you don’t overuse the bold option since it doesn’t look good to the eyes if the context is in bold on every other line.
Alternative text, or simply Alt text is a substitution for the image which is showed to search engines as well as the screen readers for the visually impaired users. The Alt text should describe what the image is about so that the visitor and search engines have a clear idea about the image content. You can use keywords even in the Alt text to help your site rank in Google Images, but just like other techniques, don’t do keyword stuffing as this isn’t a good idea.
There you have it guys, the most important tips which you need to keep in mind while constructing content for both visitors and search engines. If you have any questions, then please feel free to contact us or leave a comment.