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Does Website Mobile Friendly Test is important?

05/20/2017 3:16 PM by Ellys Kho in Tools

If you are into e-commerce business, you probably know by now how important it is to have a mobile friendly website to increase your sales two-fold. Mobiles and Smartphones are the real deal now guys. According to a research, the global mobile user count has increased from a meager 400 million in 2007 to astonishing 2000 million users in 2016.

Seeing those numbers, it will be difficult for an online business to sustain if it doesn’t act fast and create or optimize its mobile version. It’s not surprising that search engine giant Google has rolled out an algorithm that favors websites in their search results which are mobile friendly websites.

Now the real question is, how do you determine whether your website is mobile friendly or not? Fortunately, there are many tools online which helps you analyze your website for mobile friendliness and help you create a mobile marketing strategy to leverage the ever-increasing mobile audience into becoming your regular customers.

One of such tools is Mobile-Friendly Test. It allows you to enter your website URL and analyzes its mobile-friendliness and gives you a score (100 being the best). Here’s how you can use this tool to your advantage.

mobile friendly website test

Breaking down the returned data by Mobile Friendly Website Test

Status: This row is pretty simple and returns short comments on the test of a mobile friendliness of your website.

Mobile Friendly Score: 100 being the best, this score is an estimation value of your site’s performance in mobile devices. It is crucial that you keep your mobile site’s user interface straight to the point with less annoying ads.

Mobile Screenshot of your Webpage: Last, but not the least. This section gives you a current screenshot of how your website actually looks when visited by a mobile/smartphone user. Try to create interface which allows easy tapping (it makes perfect sense since majority of mobile users are smartphone owners than feature phones)

To improve your Mobile Friendly Website Test Score

  • First and foremost, analyze your current mobile traffic data from Google Analytics (we highly recommend Google Analytics, but you can use any stats trackers unless it displays enough data) and note the device sizes which are most often used when browsing your mobile site.
  • Create a decent mobile UI without any flash content or videos unless absolutely necessary. This helps in improving your load time since mobile users don’t like waiting too long.
  • Leave appropriate line space for your articles and make sure that the fonts and text size is readable without causing pain in the eye for the visitor.
  • Never ever keep advertisements or CSS files above the fold (you probably want to contact your website developer to take care of this if you aren’t familiar with the backend).

How to use Mobile Friendly Website Test Tool

Using this tool is pretty simple, follow the steps below:

  • Enter the website URL which you need to test the mobile friendliness and get suggestions for.
  • Fill in the simple captcha. It is in place to keep bots and scripts from crashing our servers with too many requests.
  • Click on the “Submit” button.


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