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Search Engine Optimization, often abbreviated as SEO is not a new thing for you if you are a blogger or an internet marketer. Organic traffic (traffic from search engines) is one of the crucial ways by which you can get new people from all over the world to visit your website and become your customers or regular readers.
If you want to get high amount of organic traffic, then you need to optimize your site for Search Engines. Nowadays, many search engine giants like Google, Bing and Baidu etc. are giving user interface extreme importance. So you cannot expect to rank higher on Google if your user interface is crappy and visitors on your site hit the back button as soon as they land on your site. That being said, normally search engine optimization can be divided into On page SEO and Off page SEO.
The optimizations which you make on your website are simply known as On Page search engine optimization. It involves usage of proper headings to structure content, word count, keyword density, highlighting keywords, usage of LSI and long tail keywords, readability and navigation.
Whereas your link building efforts on other sites which are pointing to your money site are simply known as Off page SEO. It involves building backlinks via guest blogging, PBNs, web 2.0s, infographics, outreaching, social bookmarking, link exchange and web directories.
You need to be careful while using the last two methods since they are spammed to a large extent. Make sure you choose the correct directories which aren’t spammed and have a clean neighborhood along with no adult content or advertisement.
Guest blogging: It is the most common white hat method which you can use to generate quality links from publishing articles on blogs and websites related to your niche. This method may be time-consuming, but you can have good returns in the form of quality links.
PBNs: Private Blog Networks or PBNs are infamous in the eyes of Google. The search engine giant has been on a penalization spree for blogs using PBN to rank. But if you know how to hide those PBNs properly, then you can make a killing with this great off page SEO black hat technique. This is better applied for amazon niche sites or rank and bank type of sites.
Web 2.0s: They are the free blog platforms like WordPress.com, Blogger, Tumblr, Wix, Weebly etc. where you can create a blog related to your niche and get a backlink to your money site. You can even scrape for expired tumblers or Weebly names and try to register them and gain the advantages of their age and authority. However, you cannot hide these from your competitors and they can misuse or report them.
Infographics: An infographic is basically an image which has a set of information beautifully constructed and appealing to the eye of the user. Although producing an infographic needs time and money, they get shared like wildfire in related niches and you can get many links in short time. So it’s worth the wait.
Outreaching: This method basically involves contacting authority bloggers in your niche and asking them to give a link from their post to yours explaining how it will be beneficial for their visitors because your website also deals with the related information and have other useful info which may appeal their readers.
There you have it guys, the mostly used Off page SEO tutorials. Do let us know if you have any questions on these methods and we will be glad to help you.