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Now a day Internet marketing in constantly getting more competitive and global organic search engine rank more harder to achieve , after Google release a new algorithm named "Pigeon Algorithm" to provide more relevant and accurate local search engine result and close to old search engine signals, lot of small local business start to target their local markets. Google said that new algorithm tied with their search engine capabilities include with hundreds ranking signals which they use in web search features like spelling correction, grammar, synonyms and more.
I can say this local target is the thing must you do and why do you need it for your small business, Logically, conclusions of importances of Local Business optimation:
So, here about some tips how to improve your local business presence on locals search results:
Since local search is less competitive than global search the local electronics store will have to compete with world electronics store virtually so to let your local customers know about it, so you will use targeting keywords like "Electronics Store in Sydney". These keywords will only have to compete with another "Electronics Store in Sydney" only.
To win a competition on locals search you need to drive more local visitors and try to get listed on free local directories like Google Place, Yahoo Local or Yelp, people will use a directory to find locals business they wanted to know.
As Google said the only way domain extension have effect if they targeting their Geo Locations, that mean if you want to target specific country like Australia you need to purchase a Domain name (gTLDs) with an extension ".com.au" or for more specific you can purchase a domain name with ".sydney" extension.
People would love to know more about your "Electronics Store", you can share your business Name, Address, Phone or E-mail and your Business Direction Maps, by sharing about your business information people will easily to find your Store.